Dean Mersky, DDS, founder & president, OPT-In Management, LLC. Dr. Mersky practiced general dentistry in Manhattan Beach, CA for 26 years. His private practiced focused on maladies of the temporomandibular joint (TMJ), full mouth reconstruction, and cosmetic dentistry. His professional memberships included the American Society for Dental Aesthetics, and the Northeast Gnathological Society. With a back injury forcing his retirement from clinical practice in 2002, Dr. Mersky joined the Captek company as director of clinical communication. In that role, he reviewed and reported on clinical and technical research, authored numerous papers for publication for Inside Dental Technology, Dental Town Journal, Journal of Dental Technology, Dentistry Today, Lab Management Today, and the quarterly issue of American Society for Dental Aesthetics, and lectured nationally and internationally for both dentist and dental technicians. After a year of serving as implant coordinator for a large dental laboratory, Dr. Mersky launched OPT-In Dental Laboratory Cooperative, October, 2012, a dental laboratory organization comprised only of small laboratory owners. Recognizing that private practitioners have the same disadvantages and needs as small dental labs, he launched OPT-In Dental Advantage in June, 2014. Dr. Mersky graduated from the University of Detroit School of Dentistry, 1976, and holds a Bachelor’s degree in public health, from UCLA.


David Hornbrook, DDS, FAACD, FACE, Co-director OPT-In Professionals CE. Dr. Hornbrook is an internationally acclaimed lecturer, Adjunct Faculty at the University of the Pacific School of Dentistry, University of Texas, Houston Dental Branch, and A.T. Still University Health Sciences. He has served as Clinical Editor, Dental Practice Report, and Editor, Journal of the Academy of Cosmetic Dentistry. In 1997 he was awarded Mentor of the Year Award, Crown Council, and in 1999 Lifetime Achievement Award, GenR8TNext for Educational Excellence. Dr. Hornbrook has published numerous research reports and has served as Executive Director, The Hornbrook Group, Director and Founder, Pac-live, and Director, Las Vegas Institute for Advanced Dental Studies. His professional affiliations include American Academy of Cosmetic Dentistry, American Dental Association, California Dental Association, and San Diego County Dental Association. He currently serves on the editorial boards of Signature Magazine, Practical Procedures and Esthetic Dentistry, and Esthetic Dentistry Research Group. Dr. Hornbrook graduated from the University of California, Los Angeles, School of Dentistry, in1986, and holds a Bachelor’s of Science degree from San Diego State University. He currently practices dentistry in La Mesa, CA.

Peter Pizzi, CDT, MDT, FNGS, Co-director OPT-In Professionals CE, Kois Mentor (Center for Dental Excellence), has been a technician since 1984. Peter is a recognized expert in implants and esthetics, a member of American Academy of Esthetic Dentistry, Technical Fellow of Northeast Gnathological Society, and serves as faculty at the New York University School of Dentistry. Peter has lectured internationally on the art and science of dental technology, and is known not only for is exceptional artistic talent, but also as a leading teacher of integrating dental technology with specific clinical conditions, needs, and desires of individual patients. He conducts courses throughout the U.S. that include both hands-on techniques as well as important concepts that extend well beyond the usual. He is on the Executive Board of the Northeast Gnathological Society, Editorial Board of Inside Dental Technology, National Advisory Board of Dental Dialogue, and a member of the American Academy of Cosmetic Dentistry. Peter is a featured author for Inside Dental Technology, Lab Management Today, and contributed to clinical articles in Dentistry Today. He consults to several manufacturers and has developed his own line of laboratory instruments (Evolution Series), and dental implant solutions. Peter maintains his dental technology studio and teaching facility in Staten Island, NY.

Practice Development

Sandy Pardue, Co-Clinical Consultant OPT-In Practice Development,

Co-director of Classic Practice Resources, has consulted with practices throughout North America over the past 25 years. An energetic and highly competent lecturer, author, and consultant in dental practice management, Sandy is known for using a positive approach to success and motivating dental teams through practical information. Relying on a comprehensive and fresh approach to dental office systems, Sandy is able to bring new points of view on how to become more efficient and productive in office management and patient flow. Having trained hundreds of dental teams in the business of dentistry, Sandy has successfully helped clients develop custom solutions to increase productivity, profitability, and job satisfaction that are uniquely matched to the strengths to staff and dentist of each office. Dentistry Today magazine has recognized her as a leader in Dental Consulting for twelve consecutive years. Sandy has authored articles in top dental publications, and has lectured at major dental conferences throughout the U.S., and has served as a consultant to leading dental companies for product evaluation and design. www.ClassicPractice.com


Catherine Etters, Co-Clinical Consultant OPT-In Practice Development,  began her dental career in 1978, as an expanded functions dental assistant. For more than a decade, she worked as an administrator and business manager for multi-specialty, multi-location group practices before launching her 18 year dental consulting career. Today, she provides expert advice and strategies for successfully growing both general and specialty dental practices, nationally, emphasizing practice success through patient retention, new patient acquisition, case acceptance, and business management skills. Catherine also creates custom marketing campaigns, including AGD PACE applications required for study clubs, and helps establish day-to-day operations of systems and processes tailored to each office. One area of great need has been human resources, where she provides expert guidance in recruitment, staffing issues, and employment law compliance for dental professionals. For those realizing the value of integrating practices, Catherine brings significant experience in aiding practice transitions, including guidance for establishing associates, partnerships, buying or selling, and developing exit strategies. In this area, her expertise is relied upon by a nationally recognized brokerage company, providing them with practice appraisals and valuations. An experienced speaker and educator, Catherine has conducted numerous dental workshops, published articles, and co-written materials for dental assisting courses and management workshops, including college level courses for dental professionals. A part of the training she offers is the use of yoga for stress reduction, in both the dental office and everyday life. www.EttersGroup.com

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