Marketing Resources

OPT-In professionally designed and produced 4-color printed materials are available to all members. Each is custom printed with the laboratory name, address, and contact information at the top, right corner (white box). The content of each page is semi customizable, allowing members to highlight special offerings or capabilities. The materials include:

  • Presentation Folder (2 inside pockets)
  • Welcome Letter, signed by the member (Laboratory Owner)
  • Products and Services, individual high gloss presentations for : Crowns/Bridges/Veneers, Prosthetics, Implants
  • Proposal Presentation (Used for customized practice specific services and fees)
  • Preparation Guide (not in photo), including suggested diamonds for proper margin design
  • Clinical Updates (not in photo), produced semi monthly by Dr. Dean Mersky

Monthly OPT-In Newsletter for Doctors

Each month, we send a topical newsletter to dentists. The newsletter provides brief clinical and business related insights, includes a laboratory memberships listing (with contacts) and direct links to our website. OPT-In Laboratory members are provided with newsletter copies, a contact list, and materials related to the topics.

 

All membes are provided with the OPT-In logo for their use in presenting their dental laboratory as a member of OPT-In Dental Laboratory Cooperative.